"It's been a bit of a roundabout journey to realize the same 5 things that make a TV show a hit are what turn a podcast into a revenue machine. The questions we were always asking about every season, episode, scene, and line in my TV writer's rooms also are the ones we address in growing the right audiences for our podcasts and the folks we consult for.
"The podcast version is:
- How do we get the right people to know about the show?
- How do we get them to press play?
- How do we keep them engaged?
- What makes them want to "spread the word"?
- How do they become a customer?"
Last modified 03 November 2026