Types of startup metrics (Source from LinkedIN Alan Fecamp):
- Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR): monthly or annual total of paid customer fees
- Average Revenue Per Account (ARPA): Per Account MRR/Total # of Customers
- Gross Profit: Total revenue minus cost of goods sold
- Total Contract Value (TCV): value of one-time and recurring charges
- Annual Contract Value (ACV): value of a contract over a year
- Lifetime Value (LTV): prediction of the net profit from the entire future relationship with a customer
- Deferred Revenue: amount that was received by a company in advance of earning it
- Billings: current quarter revenue + deferred revenue from previous quarter
- Customer Acquisition Cost (CAC): full cost of acquiring one user
- Concentration Risk: revenue from largest customer/total revenue
- Daily Active Users (DAU), Monthly Active Users: Users other than one-time users per day.month
- Number of logins: sign-ins per month
- Activation rate: nubmer of users taking a specific action to get value out of a product
- MoM Growth Rate: month-on-month growth: average of monthly growth rates
- Compounded Monthly Growth Rate (CMGR): (Latest Month/First Month) (1 / # of Months) - 1
- Monthly Churn Rate: lost customers this month / prior month total
- Retention Rate: % of original installed base (1st month) that are still transacting
- Gross Churn Rate: MRR lost in a given month / MRR at the beginning of the month
- Net Churn: (MRR lost - MRR from upsells) this month / MRR at the beginning of the month
- Burn Rate: Monthly cash burn rate
- Total Addressable Market (TAM): revenue opportunity for a product
- MRR Projection: projection of the current MRR into the future, annualized
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Last modified 23 August 2025